• Celebrate the art and ritual of slow beauty.

  • Create a moment to unwind with Forma Terra to bathe

  • Natural skincare to inspire a beautiful moment for self-care.

  • Thoughtfully designed with purposeful ingredients.


Our deeply nourishing lip balm will become your new daily essential. An indulgent blend of antioxidant and vitamin-rich, botanical ingredients that deliver vital nourishment to restore moisture and soften lips.


Eluo was born out of the desire to start a new dialogue around beauty. To cleanse is to be mindful, to remain present and to engage all senses. Our collection of all natural skincare inspires elevated daily rituals, and the opportunity to show yourself care.

  • Made with replenishing botanicals and antioxidant-rich ingredients, our clay masks leave skin refreshed and naturally beautiful.

The benefits of using clay on the skin

An antiquated beauty practice that has seen a resurgence in recent times, clay masks date back thousands of years, across many continents and cultures. Whether cleansing, exfoliating or soothing, clays are a true multi-tasking ingredient.


"This is everything I hoped it would be and more. It smells incredible, goes on so smoothly, and really makes my skin feel uplifted and glow-y. I love the ritual of making the mask and applying it with a brush. It truly provides such a beautiful self-care experience."

ARTI — Forma Floris

Meaningful insight & expressions of natural beauty.

Celebrating the art and ritual of slow beauty.

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Thank you for joining us in this movement towards a more fulfilling pursuit of wellness and beauty.