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  • NEW Forma Oleum to nourish skin

  • Natural skincare to inspire beauty for modern rituals.

  • Celebrate the art and ritual of slow beauty.

  • Thoughtfully designed with purposeful ingredients.


A transformative blend of diverse botanical oils that restore radiance, calm inflammation and encourage skin cell regeneration.


Eluo was born out of the desire to start a new dialogue around beauty. To cleanse is to be mindful, to remain present and to engage all senses. Our collection of exfoliating masks and polishes inspires elevated daily rituals, and the opportunity to show yourself care.

  • Made with replenishing botanicals and antioxidant-rich ingredients, our clay masks leave skin refreshed and naturally beautiful.

The benefits of using clay on the skin

An antiquated beauty practice that has seen a resurgence in recent times, clay masks date back thousands of years, across many continents and cultures. Whether cleansing, exfoliating or soothing, clays are a true multi-tasking ingredient.


"This is everything I hoped it would be and more. It smells incredible, goes on so smoothly, and really makes my skin feel uplifted and glow-y. I love the ritual of making the mask and applying it with a brush. It truly provides such a beautiful self-care experience."

ARTI — Forma Floris

Meaningful insight & expressions of natural beauty.

Celebrating the art and ritual of slow beauty.

Subscribe today for 15% off your first order and enjoy promotions exclusive to our .eluo. community.

Thank you for joining us in this movement towards a more fulfilling pursuit of wellness and beauty.