.eluo.
Latin:to cleanse, clean.
Eluo was born out of the desire to start a new dialogue around beauty. We believe the way you cleanse and care for your skin is much more than a multi-step product application, it’s an opportunity to show yourself care. To cleanse is to be mindful, to remain present and to engage all of your senses. We’re elevating this simple daily ritual with our collection of all natural skincare. Inspired by the ancient beauty practices of cultures that came before, our collection quickly becomes a part of your modern rituals.
INSPIRE RITUAL
Our collection engages all your senses in a mindful, relaxing skincare ritual. Because rituals ground us, they give shape to our day and they allow us the space to tap into our true heart’s desires. In a world that loves to glamorize busy, slow beauty rituals are a defiant act of self-care.
FORMED FROM THE EARTH
Our all natural powder blends have been carefully formulated with certified organic and ethically wildcrafted ingredients whenever possible. Celebrating the beautiful texture, indulgent aromatics, and subtle natural hues of purifying clays and regenerating botanicals to address your primary skin concerns.
SUSTAINABLE APPROACH
We believe simplicity is the root of sustainability, so it is important that every product in our modern collection is multitasking, providing more than one use in your skincare routine. Designed with sustainability in mind we have sourced recycled alternatives for our packaging and our apothecary bottles are intended to be reused.
BEAUTY OF CARING
Eluo has donated to charitable organizations and nonprofits through various campaigns dedicated to supporting, educating and empowering women and children.
OUR FOUNDER, TANNIS.
Eluo began with a deep passion for wellness. I have dedicated the better part of the last decade to pursuing different pathways towards holistic living. The interest in avoiding unnecessary synthetic exposures in my daily routine peaked with my first pregnancy. I found it difficult to trust the ingredient lists on most of my personal products so I began to craft my own skincare from all natural ingredients.
"As I discovered timeless, holistic skincare treatments I fell in love with the art and ritual of masking."
It became a retreat, a chance to connect with myself and engage all of my senses in a relaxing skincare treatment. Not only did these treatments transform my complexion, they left me feeling like I had done something for my health. To me, the application of clay and botanical extracts from the earth is such a grounding practice that permeates beyond the surface of your skin. I want users to celebrate their innate beauty through this distinct personal experience that is much more than a daily cleansing ritual. Eluo is an opportunity for me to share this beautiful experience and encourage others to take time for self care.
OUR FOUNDER, TANNIS.
Eluo began with a deep passion for wellness. I have dedicated the better part of the last decade to pursuing different pathways towards holistic living. The interest in avoiding unnecessary synthetic exposures in my daily routine peaked with my first pregnancy. I found it difficult to trust the ingredient lists on most of my personal products so I began to craft my own skincare from all natural ingredients.
"As I discovered timeless, holistic skincare treatments I fell in love with the art and ritual of masking."
It became a retreat, a chance to connect with myself and engage all of my senses in a relaxing skincare treatment. Not only did these treatments transform my complexion, they left me feeling like I had done something for my health. To me, the application of clay and botanical extracts from the earth is such a grounding practice that permeates beyond the surface of your skin. I want users to celebrate their innate beauty through this distinct personal experience that is much more than a daily cleansing ritual. Eluo is an opportunity for me to share this beautiful experience and encourage others to take time for self care.
